Data Driven Content Manager

Category: Content Creation

About the Company:
Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary:
Responsible for incorporating data insights into content operation and leading corresponding projects. Implements initiatives that support alignment with organizational goals and strategic planning. Leads communication and collaboration with stakeholders. Analyzes data, prepares reports, and provides regular updates to program leadership. Identifies and escalates issues and risks and recommends solutions. Leads and provides guidance and support to other administrative team members.

What You'll Do:

• Lead with Data: Develop and execute sophisticated content strategies for our marketing and communications plans, using data to inform every decision—from topic selection to content format.
• Build Bridges: Collaborate with cross-functional teams, including Product, Health & Wellness, and Medical Professional content leads, to ensure a cohesive and impactful content strategy. You'll be the key liaison for our Analytics, External/Internal Communications, SEO, and Social Media partners.
• Create Impactful Content: Oversee editorial guidelines and support the creation of a wide range of digital content—from clinical information for patients to cutting-edge research for medical professionals.
• Define Success: Work with SEO and Analytics partners to establish a robust measurement framework and help structure ongoing reporting to demonstrate the real-world impact of our content efforts.
• Champion SEO: Lead the charge in embedding SEO best practices directly into our content creation workflow.
• Innovate and Optimize: Actively analyze content performance, using insights to refine our approach and ensure our digital properties effectively communicate our brand and meet our ambitious marketing goals.

Responsibilities:

• Conduct research, manage and analyze data in systems, and develop reports and presentations to support programs.
• Identify potential risks, issues, and challenges associated with programs and develop mitigation strategies to minimize impact.
• Monitor program progress and proactively address deviations from plans, timelines, or budgets.
• Manage the program budget, ensuring responsible allocation of resources and adherence to financial guidelines.

Requirements:

• Bachelor’s required, MBA or Master’s in relevant field strongly preferred
• Minimum of 4-5 years of experience in content marketing, with a focus on data-driven strategy
• Strong interpersonal and communication skills, including superior writing and editing skills
• Outstanding oral and written communication
• Familiarity with digital content creation tools
• Familiarity with digital analytics and SEO, and experience applying data to optimize content performance
• Proven professional, able to work effectively with a variety of personality types and job levels
• Ability to move quickly in a rapidly changing and often ambiguous environment
• Strong attention to detail and quality
• Proven initiative, self-direction
• Commitment to teamwork and collaboration
• Sound judgment and decision-making
• High levels of tact, diplomacy and fine-tuned consultative skills
• Confident and comfortable working within a matrixed organization
• Willingness to understand and navigate complex health system
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to interact with professionals at all levels throughout a large, diverse health care organization
• Working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel
• Positive, can-do attitude
• Digitally savvy

Preferred Qualifications (Nice to Have):

• A combination of education and experience may be substituted for requirements

Location:

• Remote
• Work Location: 399 Revolution Drive
• Travel: This is a remote position with occasional travel to Mass General Brigham sites.

Salary:

• $62,400.00 - $90,750.40/Annual

Work Model:

• Remote

Work Schedule:

• Scheduled Weekly Hours: 40
• Employee Type: Regular
• Work Shift: Day (United States of America)

About You:

• You are an experienced and naturally curious content marketer with an analytical mindset.
• You thrive on solving complex challenges and have a proven ability to lead projects from conception to completion.
• You are a seasoned communicator who excels at building relationships and translating technical insights into creative content solutions.

EEO Statement:
Mass General Brigham Incorporated is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.

Mass General Brigham Competency Framework:
At Mass General Brigham, our competency framework defines what effective leadership “looks like” by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.