👋 About Barrel:
We're Barrel, a digital agency crafting, building, and optimizing e-commerce sites for awesome brands in fashion, beauty, CPG, and home goods. We're a close-knit, fully distributed team, and we're searching for a talented Digital CRO Strategist to join us!
🚀 The Role:
As our Digital CRO Strategist, you'll be a key player in boosting our clients' website performance. You'll analyze user behavior, pinpoint conversion roadblocks, and implement strategies to create amazing user experiences and skyrocket conversion rates.
🎯 What You'll Do:
- Establish KPIs and create a solid A/B testing plan for new websites.
- Conduct website audits and offer strategic advice based on UX best practices.
- Track, report, and present the results of A/B and multivariate testing to clients.
- Develop internal and client-facing resources (POVs, guidelines, templates) for website creation, performance tracking, SEO, and CRO testing.
- Partner with clients to develop and implement comprehensive SEO strategies that align with their goals.
- Continuously seek new SEO growth opportunities by analyzing content, keywords, audits, and data.
- Stay on top of the latest CRO and digital marketing trends.
- Collaborate with designers, developers, and other team members to smoothly integrate CRO strategies.
💪 What We're Looking For:
- Proven experience as a CRO Strategist or in a similar role.
- A deep understanding of conversion rate optimization principles and best practices.
- Experience with CRO tools like Google Analytics, Hotjar, Optimizely, etc. (Bonus points for Intelligems, Shoplift, and VWO).
- Exceptional analytical skills – you can interpret data and turn it into actionable steps.
- Strong project management skills – you can juggle multiple projects at once.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- UX/UI design experience is a plus!
- Minimum 3 years managing digital strategy and optimization.
- 2+ years creating strategic roadmaps and reports in an agency setting.
- 2+ years creating POVs and training internal and external teams on CRO and SEO best practices.
✨ Benefits:
- Remote work – work from anywhere!
- Competitive salary
- Health, dental, and vision coverage
- Paid vacation
- Half-day Fridays all year long!
- Remote home setup stipend
- Profit-sharing
- 401k match
- Professional development stipend
We tackle challenging projects that make a real difference for our clients. We're looking for people who love a good challenge and thrive in a fast-paced environment.
🙌 Equal Opportunity Employer:
Barrel is an equal opportunity employer committed to diversity. We consider all qualified applicants without regard to race, color, culture, ethnicity, sex, gender, origin, age, veteran status, religion, disability, sexual orientation, and more.