Digital Marketing Manager

About Advyzon 😊 Advyzon, recently recognized as a "Best Place to Work in Fintech," is a Chicago-based fintech company dedicated to building user-friendly, all-in-one technology for advisory firms. Founded in 2012, we're a team of experienced entrepreneurs passionate about serving and developing innovative financial technology for financial advisors. Our commitment to product innovation and top-notch service makes us a leader in advisor technology.

The Role 🎯 Digital Marketing Manager

This role is a direct hire, full-time position based remotely in Chicago, IL or offers a hybrid work model. You'll be working Monday-Friday during standard business hours with a flexible schedule.

What You'll Do 🚀 Execute and Optimize Digital Marketing

• Execute digital marketing campaigns across our website, email, and social media platforms.
• Develop and refine digital strategies to generate leads and drive revenue.
• Collaborate with vendor partners and internal resources on paid and organic search efforts.
• Build and execute email nurture campaigns and templates to support sales efforts using HubSpot.
• Maintain the accuracy and cleanliness of prospect and customer data within HubSpot.
• Update website content, including blog posts, evergreen content, and campaign landing pages.
• Optimize website content to align with SEO best practices.
• Generate reports and analyze the performance of marketing campaigns, including ROI and KPIs.
• Partner with external agencies and development teams to ensure consistent brand execution.

What We're Looking For 🔎 Ideal Candidate Profile

• Tech-savvy and detail-oriented individual with a genuine interest in digital marketing and problem-solving.
• A highly organized team player with the ability to collaborate across various departments, including sales, international teams, product marketing, and operations.
• Hands-on experience in branding, web, social media, email marketing, and marketing automation.
• Strong understanding of website content management, online publishing, SEO, channel management, and digital marketing best practices.
• Familiarity with analytics concepts, metrics, digital KPIs, and their application in optimizing tactics and achieving desired outcomes.
• Preferred: 3-5 years of experience in a similar role.
• Bonus: Knowledge of the financial services industry, especially registered investment advisors and their technology tools.

Benefits 🎁 Comprehensive Compensation and Perks

• Healthcare coverage with $0 out-of-pocket cost for individuals.
• HSA with an annual company contribution ($200 individual, $350 family).
• Vision and dental insurance.
• Discounts on supplemental plans (LTD, Critical illness, Hospital stay, and Accident).
• Life and AD&D insurance coverage ($50K) at no cost.
• 401(k) with company matching (100% for the first 3%, 50% for the next 2%).
• Unlimited PTO policy.

Additional Information ℹ️ Key Details

• You will report directly to the Chief Marketing Officer.
• You'll have the opportunity to contribute to the development of the marketing department from the ground up.
• Future opportunities include brand refreshes, website redesigns, and new product launches.

Job Category: Marketing

Hope to hear from you soon!