Digital Marketing Strategist

Category: Marketing

Responsibilities

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages.
• Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns.
• Work hand in hand with Account Managers and Digital Media leadership to come up with ideas, carry out plans, and then measure the results.
• Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance and ROI.
• Put different elements to the test: run trials on ad creative, landing page designs, beta opportunities, new vendors, and other campaign elements to maximize results.
• Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI.
• Manage relationships with multiple vendors, working closely to improve budget and performance.
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings.
• Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component's role in the big picture of their digital footprint.

Requirements

• Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required.
• 1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns.
• Experience with paid search, paid social, display, or other digital media channels.
• Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
• In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook).

Preferred Qualifications (Nice to Have)

• Google Ads, Microsoft Ads, or related certification.
• Google Analytics, Facebook Blueprint, or related certification.
• Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai.
• Familiarity with HTML and JavaScript.
• An understanding of the Higher Education and Post-Secondary Education sector.

Salary

• $65,000.00 - $70,000.00 Salary/year.

Location

• Remote (Lenexa, KS).
• Fully Remote.

Benefits

• Medical, dental and vision coverage.
• 401K Plan.
• Remote work or flexible schedules.
• Unlimited Paid Time Off (PTO).
• Training and growth opportunities.
• Tuition reimbursements for expenses incurred through accepted universities.

About the Company

• EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them.
• Join our big-hearted team of higher education experts: we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.
• EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students.
• EDDY was recognized as a 2025 Great Place to Work®.
• Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 275 members across the country.
• EducationDynamics, LLC is an Equal Opportunity Employer.