Lead Product Marketing Manager
Dashlane
Full-time
Remote friendly
North America
€170,000 - €200,000 EUR yearly
Lead Product Marketing Manager
🏢 Location: New York City (Hybrid - 3 days in office)
💰 Salary Range: $170,000 - $200,000
Overview: Are you a seasoned product marketing expert with a passion for developing winning go-to-market strategies? If so, we're looking for you! Join Dashlane, a leader in cybersecurity, as our Lead Product Marketing Manager and take your skills to the next level.
Key Responsibilities:
- Define our Ideal Customer Profile (ICP) and Target Persona:
- Collaborate with product management to research and understand our ICP.
- Translate research findings into actionable customer insights for sales and marketing teams.
- Craft Product Messaging and Positioning:
- Develop clear and compelling messaging that showcases the unique value of Dashlane's products.
- Create tailored value propositions for various stakeholders.
- Develop Go-to-Market Strategy:
- Collaborate cross-functionally to create and execute go-to-market plans for new product launches and feature updates.
- Ensure successful product launches by managing marketing efforts and sales enablement activities.
- Drive Sales and Customer Success Enablement:
- Provide teams with the necessary tools and training to effectively communicate our products' value to prospects and customers.
- Partner with sales to create and support plays with messaging, sales tools, and training.
- Stay Ahead as a Subject Matter Expert:
- Keep your finger on the pulse of the cybersecurity market by monitoring news and trends.
- Develop deep knowledge of customer problems and how our solutions address them.
- Understand the competitive landscape from both a business and product perspective, identifying points of differentiation.
- Share your expertise internally and externally through webcasts and podcasts.
- Innovate Go-to-Market Processes:
- Collaborate with other teams to identify and implement new or refined processes that streamline and scale our go-to-market efforts.
Requirements:
- 7+ years of experience in B2B product marketing or go-to-market functions.
Additional Qualities We Seek:
- Proven ability to identify target segments and create buyer personas.
- Expertise in developing differentiated positioning and value propositions.
- Experience marketing to IT and security buyers in small and mid-sized businesses.
- Deep interest in cybersecurity trends and the evolving business needs they drive.
- Holistic thinker with a thorough understanding of a customer's journey and touchpoints.
- Skilled in leveraging data, analytics, insights, and metrics to drive go-to-market strategy.
- Strong cross-functional leader who can lead directly and indirectly through influence.
- Experience working effectively in a fast-paced environment that demands collaboration.
- Confident writer and presenter.
- Exceptional communicator who interacts with clarity and purpose, at all levels of the organization.
- Ability to create a positive and enjoyable work environment.
Benefits:
- Competitive salary and benefits package
- Equity in all compensation packages, providing an opportunity to be a part of our growth journey
- Individual pay decisions based on qualifications, experience, skillset, and internal equity