Marketing Manager, CRO

About the Company

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Responsibilities

• Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
• Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
• Launch 2–3 high-quality A/B tests per week (copy, layout, UX flow) across desktop and mobile.
• Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Summarize and document test results clearly to inform future optimizations.
• Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
• Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external.

Requirements

• 3+ years in a performance marketing or CRO execution role.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS.
• Solid understanding of what impacts conversion.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset: You can spot UX friction and suggest improvements based on behavior.
• Strong follow-through and task ownership; thrives on getting things done.

Total Compensation

• Base Salary: $85,000 - $100,000 per year
• Compensation package includes base salary, profit-sharing bonus, and competitive benefits.
• Future increases will be based on company and personal performance.

Category

Marketing