Media Buyer - Paid Search/Social (Remote)

Media Buyer - Paid Search/Social – Remote (Not Specified) | Not Specified | Not Specified

Marketing

Job Overview

• Taktical’s Media Buyers have an important role in our digital marketing work.
• This position is responsible for the planned buying of advertising space to get the best results for our clients.
• This job needs a deep understanding of media planning, careful budget handling, and buying across different digital marketing channels.

Detailed Responsibilities

Media Strategy and Planning

• Work with the Account Manager, clients, and creative teams to understand client goals and who they are trying to reach.
• Develop full media plans that match client goals and budgets.
• Use market research and data to guide media buying choices.

Digital Media Buying

• Carry out media buys across different online channels, including social media, display advertising, and search engine marketing.
• Build and keep up relationships with digital media sellers to stay informed about advertising chances.

Budget Management

• Handle client budgets for digital media buying, making sure expenses are put to use efficiently and tracked.
• Give clients budget updates and suggest changes when necessary.

Campaign Execution

• Oversee the putting into action and running of digital media campaigns, including ad placement and scheduling.
• Make sure campaigns are delivered on time and within the set limits.
• Constantly watch campaign results and adjust plans for better performance.

Data Analysis and Reporting

• Examine how well digital media campaigns are working using key measurements and data analysis.
• Prepare and give regular reports to clients, offering useful ideas and suggestions for making campaigns better.
• Find patterns and areas for improvement in digital media buying plans.

Hiring Requirements

• Bachelor's degree in Marketing, Business, or a related field (or have work experience that is the same).
• Proven experience in digital marketing and paid media, with a focus on Media Buying.
• Deep understanding of digital advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
• Professional client service and communication skills.
• Skill in data analysis and reporting.
• Ability to work well with others in a team setting.
• Strong organizational skills and attention to detail.

Preferred Qualifications (Nice to Have)

• Experience with client retention and growth plans is a plus.