Northern Plains Strategic Account Manager - Vytelle Advance

Category

Sales & Business Development

About the Company

• Vytelle is a global precision livestock company transforming how cattle producers elevate their herd performance.
• Uses an integrated technology platform to enable generational genetic gains in just a few years.
• Helps producers sustainably deliver more protein with fewer inputs.
• The team makes a measurable impact on the future of global food production.

Role Overview

• The U.S. Strategic Account Manager is responsible for managing and expanding relationships with key clients in the bovine IVF industry.
• This is a demand creation role.
• Involves working closely with performance seedstock producers, existing Top Tier Vytelle satellite customers, key opinion leaders (KOLs), and IVF ecosystem partners to drive business growth through partnerships using innovative reproductive technologies.
• The role will lead initiatives to enhance customer experience, maximize revenue, build new strategic partnerships, and develop channel strategies that strengthen Vytelle’s position in the cattle industry.
• Critical relationships and responsibilities include working with the Vytelle team in marketing, operations, and program development while maintaining long-term relationships with clients after the point of sale.

Key Responsibilities

Demand Creation

• Responsible for successfully closing sales-qualified leads and converting them into new business opportunities directly or via satellite partnerships.
• Identify, nurture, develop, and close new on-farm, access point, and satellite partners in regional territories to grow market share.
• Deploy pricing strategies for maximum shared value based on company targets and policies.
• Drive business development by upselling and cross-selling to enhance the client base.

Business Partnership Development and Management

• Design, develop, and execute a business partnership approach with Top Tier Satellites.
• Build partnerships with IVF ecosystem participants and develop models that deliver growth and expansion of the unique Vytelle experience to satellite clients.
• Delivery of KPIs within the region, including revenue and donor growth.
• Foster long-term partnerships by understanding the unique needs of each satellite and client to ensure mutual success.
• Collaborate with satellite managers to identify opportunities to expand services and increase market penetration in new regions and new customers.
• Lead quarterly business reviews with satellite managers, providing insight on performance metrics, discussing and gaining commitment on future goals, and identifying additional growth opportunities.

Customer Experience

• Deploy and enforce playbook on desired customer experience, recommend innovative new processes and models.
• Serve as a liaison between clients and internal teams, facilitating smooth communication and collaboration to drive client satisfaction and business.
• Develop and maintain strong relationships with existing on-farm performance seedstock customers, driving long-term relationships through consultative selling.
• Find and close new on-farm customers and generate repeat business from seedstock customers.
• Engage with breed association key opinion leaders (KOLs) to develop targeted strategies and programs to drive the adoption of bovine IVF solutions within these influential networks.
• Reporting and Forecasting to track sales performance, client satisfaction, and IVF metrics.
• Required use of company CRM—Hubspot and other reporting tools—to drive business outcomes.

Deliverables

• Meet and exceed budgeted Vytelle ADVANCE US revenue.
• Meet and exceed Vytelle ADVANCE territory revenue.
• Meet and exceed Quarterly Donor numbers and Growth in territory.
• Creation and Submission of annual individual satellite marketing plans.
• Perform quarterly business reviews with top tier satellites.
• Manage accounts receivable for the territory.
• Role Model Behaviors – Customer centric, results oriented, accountability, strategic thinking, effective communication.
• Role model behaviors - engage, enable, empower, and act on Vytelle’s Core Values:
  • Leadership: Inspire and serve and seek the best in each other.
  • Endurance: Pacesetter, takes action, and realizes results.
  • Pioneer: Infinitely curious, catalyst, and listens for ideas.
  • Love: Contagious passion for customers and our purpose.
  • Count on me: Take accountability, depend on each other, and Adaptable.
• Ability to adopt and adhere to Vytelle’s Foundation: The Common Thread of Integrity, Respect, and Trust.

Vytelle Will

• Champion your growth through hands-on learning, mentorship, and continuous development.
• Collaborate to succeed by working as one team to solve challenges, remove obstacles, and deliver results through shared knowledge.
• Celebrate diversity, as strength lies in different backgrounds, ideas, and perspectives.
• Reward your impact with competitive total compensation, medical/dental, a suite of voluntary benefits, 401k, and opportunities to engage with agricultural communities.

Skills and Attributes

• Ability to manage high-value relationships, drive revenue, and ensure long-term mutual success for customer and company.
• Account Management Expertise: Ability to develop and execute long-term strategies for client relationships.
• Sales Acumen: Strong skills in consultative selling, negotiation, and closing deals.
• Strategic Thinking: Ability to align solutions with the client’s business goals and objectives.
• Business Development: Proficiency in identifying new opportunities within existing accounts to drive growth.
• Project Management: Ability to oversee multiple projects, timelines, and stakeholders within the account.
• Communication Skills: Clear and persuasive communication, both written and verbal, with internal teams and clients.
• Problem-Solving: Strong critical thinking and troubleshooting abilities to address client challenges.
• Data Analysis: Capability to use data and metrics to make data-driven decisions and demonstrate value to clients.
• Relationship Builder: Exceptional interpersonal skills to build trust and long-lasting relationships with key stakeholders.
• Customer-Centric: Strong focus on understanding and meeting the client’s needs and challenges.
• Proactive: Takes initiative to identify and act on opportunities to improve client outcomes and account performance.
• Resilient: Ability to remain calm and adaptable under pressure, maintaining positive outcomes.
• Collaborative: Works well with cross-functional teams to deliver comprehensive solutions to clients.
• Results Driven to achieve measurable outcomes.

Experience and Qualifications

• Bachelor’s degree in animal science or similar.
• 3-5 years’ experience in sales, account management, or business.
• Deep knowledge of bovine reproduction, IVF procedures, and livestock breeding.
• Proficient PC skills including internet and Microsoft Office suite.
• Proficient in the use of HubSpot and/or other CRM.

Location

• Remote role with a strong preference for candidates based in Iowa due to customer proximity and regional sales focus.
• Candidates in other Northern Plains states may be considered if exceptionally qualified.
• Northern Plains states include: Wisconsin, Illinois, Minnesota, Iowa, North Dakota, South Dakota, Nebraska, Kansas, Montana, Wyoming, Idaho, Washington, and Oregon.

Physical Requirements

• Ability to travel to client locations, farms, and trade shows (25-30% travel, including driving, flying, and overnight stays).
• Ability to move around farms and livestock facilities, which may include walking on uneven terrain, standing for extended periods, and climbing steps.
• Must be able to lift and carry items such as demonstration and/or marketing materials.
• Ability to work in varying conditions, such as being outdoors, in barns, or other agricultural settings with exposure to livestock and potentially loud environments.
• Flexibility to work outside standard business hours when visiting farms, attending industry events, or responding to urgent client needs.