Paid Media Manager

Paid Media Manager – Full-Time

Key Responsibilities

• Manage the day-to-day relationship with the paid media agency
• Adjust the channel mix (Branded search versus generic search, competitor search, Pmax, social, display, etc.) for the best customer acquisition cost (CAC)
• Focus on both volume and quality of leads
• Work with leaders across departments in Sales, call center management, in addition to the broader marketing team

Strategic Leadership & Agency Management

• Act as the main contact between Fairway and our paid media agency, making sure there is alignment on strategy, creative, and performance goals.
• Evaluate media plans and campaign structures for strategic fit, accuracy, and return on investment (ROI) potential.
• Drive accountability for pacing, creative quality, and performance optimization.

Hands-On Campaign Execution

• Own paid media for select brands, managing campaigns in Google Ads and Meta Ads Manager.
• Put in place advanced testing strategies (audience segmentation, creative variations, landing page optimization) to get the most out of conversion efficiency.
• Turn information into practical improvements across bids, budgets, and creative.

Creative & Messaging Strategy

• Work with Creative and Content teams to make sure messaging connects across platforms and matches brand objectives.
• Support data-driven creative testing to find high-performing assets and inform future campaigns.

Analytics & Performance Optimization

• Partner with Marketing Analytics to understand performance data and find growth opportunities.
• Deliver executive-ready reporting with practical information that influences budget allocation and strategic decisions.

Process Innovation & Future-State Readiness

• Stay current with platform trends and new paid media strategies.
• Help build large-scale playbooks and operational frameworks for in-house media expansion.
• Drive continuous improvement in campaign quality assurance, reporting workflows, and agency collaboration.

What Success Looks Like

• Paid media programs consistently meet or exceed cost per lead (CPL) and conversion targets.
• Strategic information leads to measurable improvements in lead quality and campaign ROI.
• Strong cross-department alignment speeds up time-to-market and creative effect.
• Large-scale processes position Fairway for future growth in paid media capabilities.

Requirements

What we are looking for:

• Experience: 5 to 7 years in paid digital marketing (SEM, paid social, display), with a proven record of driving performance in multi-channel environments.
• Expertise: Advanced knowledge of Google Ads and Meta Ads Manager; familiarity with agency workflows and tracking infrastructure (UTMs, GA4, CRM).
• Skills: Strategic thinker with strong analytical capabilities, exceptional organizational skills, and a collaborative mindset.
• Attributes: Performance-driven, detail-oriented, and adaptable to changing digital trends.

Key Attributes

• Execution-Focused – Gets things done quickly, accurately, and proactively.
• Detail-Oriented – Checks every asset, setup, and report with care.
• Collaborative – Works well across internal and external teams with clarity and consistency.
• Curious & Adaptable – Embraces learning and contributes to continuous improvement.
• Performance-Minded – Understands paid media success metrics and seeks optimization opportunities.

Category

Marketing