Paid Search Specialist (Remote)

Category: Marketing

Overall Objective

Provide high-value strategy and execution of paid performance media across various platforms. Deliver strong analytical skills with understanding of relevant web metrics and key performance indicators (KPIs) – Profitability ROAS, Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Click-Through Rate (CTR), Cost Per Click (CPC), etc., on all media activity. Work together with other marketing channel experts at StudioForty9 to develop a complete strategy using "joined-up thinking" to get the best results for clients. Represent StudioForty9 regarding all e-commerce retail clients. Champion the client’s business within StudioForty9.

Job Description

As a Paid Search Specialist, you are responsible for managing a group of client media accounts to drive lead generation, increase sales, improve conversions, and boost ROAS against paid performance channels, matching overall client growth plans.

The Paid Search Specialist is expected to have deep knowledge of developing, deploying, and adjusting (PPC) marketing campaigns, including paid search, shopping, display advertising (including Performance Max), across multiple advertising platforms (Google, Bing, etc.) to affect growth for clients and align with StudioForty9’s client growth plans.

The ideal candidate will have at least 3 years of experience working in a PPC-focused role. They will work alongside the Marketing Manager and Head of Growth and are expected to take ownership of managing pay-per-click advertising campaigns, including the strategy, design, setup, content, and analysis of ad performance.

StudioForty9 is focused on growing the portfolio of marketing services and the capability provided to B2C and B2B retail e-commerce clients, so the ideal candidate will also be ambitious and keen to direct a team in the future and provide leadership and coaching for team members with the aim of achieving StudioForty9 business goals.

Measurable KPIs

• Contribution to achieving client financial targets – meeting agreed monthly budgets and consistently high ROAS.
• Appropriate use of time as defined by retainer hours for each client.
• Knowledge of, and relationship with, clients.

Skills & Experience

• PPC
  • Assess and understand business objectives of agency clients, turning those goals into a PPC strategy and action plan. The company works with many different retail industries, so it is important to understand their business and customer needs.
  • Plan, create, and manage PPC campaigns across various platforms.
  • Adjust campaigns regularly using data from the campaign to improve performance, to reach set KPI and ROAS benchmarks and goals for the client.
  • Monitor, evaluate, report, and present the performance of campaigns by creating weekly and monthly performance reports for agency clients, analyzing trends, goals, opportunities, and other key performance indicators.
  • Undertaking smart conversion decisions to make sure the maximum effect is achieved for a given online budget spend.
  • Working with other marketing colleagues to make sure joint strategic marketing objectives match paid ad activity. This is to make sure a full-funnel marketing solution is created for clients that aligns across all platforms, creating a complete omnichannel approach.
  • Work with Design, Account Managers (AMs), and Developer teams to make sure the ability exists to deliver, capture, and make sure the success of aspects like landing pages, tracking codes, and analytics integration.
• Experience with relevant tools
  • PPC: Google Ads, Microsoft Ads, Google Merchant Center, Data Feed Watch.
  • Analytics & Reporting: Tag Manager, Google Analytics (including GA4), Looker Studio.
  • Experience with e-commerce platforms, e.g., Shopify, BigCommerce.
  • Experience in the retail sector.

Qualities We Are Looking For

• Ability to think creatively, strategically, and identify and solve problems.
• Strong working experience in data analysis and reporting.
• Excellent written and presenting skills and the ability to prepare reports and slide decks.
• Must be able to prioritize tasks and manage deadlines in a fast-paced setting.
• Comfortable working on and collaborating with a multi-channel team.
• Ability to work remotely and communicate on Zoom, Google Meetings, Slack, etc.

About StudioForty9

StudioForty9 is a recognized leader in the Irish digital sector, with an award-winning and proven record of delivering, maintaining, and continuously improving high-performance e-commerce and omnichannel retail solutions for the Irish retail industry. The team is experienced, innovative, and committed to excellence, counting some of Ireland’s most experienced e-commerce professionals among its members.

Their experience has led them to work with major Irish retail names, helping them grow their business in Ireland by capturing extra market share and serving in-store and online customers across more commercial channels, as well as overseas, by opening up previously inaccessible markets and building the integrations, automated processes, and workflows needed to help scale an online business for international sales.

They operate on a partnership approach where clients come first, striving to develop long-term and meaningful relationships. They are platform agnostic, which lets them advise and enable clients to get the system best suited to their needs and goals.

Benefits

StudioForty9 is proud to be early adopters of the most progressive and human-centered approaches to work life.

• Pension scheme.
• Flexible working hours – start/finish earlier or later to suit personal circumstances.
• Remote working.
• Diverse and international team from all backgrounds.
• Professional development – courses, training, and conference attendance.
• Weekly lunch and learns.
• Daily team catch-ups on Zoom to share knowledge and solve problems.
• Quarterly team building events.
• Approachable management – The Founder & CEO of StudioForty9, Gerard Keohane, offers daily slots in his calendar where team members can drop in to discuss anything at all.
• Availability of a central office with an open workspace – close to the best cafes and restaurants in Cork, including the famous English Market.
• Onboarding buddy – daily catch-ups with experienced team members to help new hires settle in.
• Individual onboarding programs – a custom set of documentation for new team members based on their roles and responsibilities.

Location

• Ireland is ideal, but the entire team is working remotely at present, so location is not an issue.