Performance Marketing Content Creator (DACH & US Markets)

About the Company

• Hello Inside is a health tech company recognized by TIME for combining continuous glucose monitoring (CGM) with AI-driven insights.
• We are changing the conversation around PMS, PCOS, perimenopause, and menopause, moving women from "diet culture" to "body literacy."
• We are expanding rapidly in the US and DACH, supported by partnerships with Garmin, FLO Living, and Clue.
• At HELLO INSIDE, we shape a healthier future for individuals and communities, focusing on women's health.
• We offer personalized learning experiences using the latest biosensor technologies to help users understand and work with their unique biology to address metabolic health challenges.
• We are building a cross-platform app to let users learn about their blood sugar levels and how they affect personal health, using a Continuous Glucose Monitor (CGM) to read and visualize glucose 24/7 and correlate it with lifestyle data (food, activity, sleep, meditation).

The Role

• We are looking for a Performance Content Creator who knows that the best content stops the scroll and starts a realization.
• You will own the end-to-end content engine for our DACH and US markets.
• Your job is to take high-level science and turn it into accessible, empathetic, and high-converting stories.
• You will operate at the intersection of Empathy (organic storytelling) and Growth (data-driven iteration).
• This is a high-ownership role for a builder who enjoys creating, testing, and proving that "brand love" and "performance marketing" work together.

Your Mission

• Turn Science into Signal: Create relatable, "zero shame" Instagram content (Reels, Stories, Carousels) from clinical insights.
• Build the Visual & Verbal Pulse: Shape the Hello Inside identity across two markets, making sure we sound like a wise friend, not a textbook.
• Fuel the Growth Engine: Build a content system where organic engagement validates concepts that can scale into paid acquisition channels.
• Bridge the Gap: Create content that resonates equally with users in Berlin (DACH) and New York (US).

Responsibilities

1. Crafting the Narrative (70% - Creation & Production)
   • Create and manage high-performing assets across Instagram, Email (Klaviyo), Paid Ads, and Web. You are hands-on with the tools.
   • Translate and localize content, ensuring the message lands with impact in both German and English-speaking markets, not just translating words but culture.
   • Own the calendar, coordinating the cross-market content flow, aligning with product launches (like the January "New Year, No New Plan" campaign) and seasonal peaks.
   • Guard the "Science-Informed, Empathetic" tone, making sure we sound helpful, never judgmental.
2. Decoding the Data (30% - Optimization & Analytics)
   • Test and iterate. Track what drives follows, shares, and conversions, and pivot quickly based on the numbers.
   • Feed the Funnel by identifying organic winners and repackaging them for the paid performance team to scale.
   • Report on reality by providing useful insights, not just vanity metrics. Tell us why a post worked and how to repeat it.

Requirements

• Bilingual Superpower: Excellent German AND English copywriting skills (Native/Fluent in both is non-negotiable).
• Experience: 3 to 5 years in social media content creation, ideally in Health/Wellness, FemTech, or DTC.
• The "Eye": A strong portfolio of Reels/content that proves you understand pacing, hooks, and visual storytelling.
• The Stack: Hands-on mastery of Canva, Klaviyo, Shopify, Meta Business Suite, and Instagram Analytics.
• Data Literacy: You are confident interpreting data and turning it into creative decisions.
• The Vibe: Genuine passion for Women’s Health, hormones, and metabolism. You understand why "Calories In, Calories Out" is an outdated conversation.

Benefits

• Work on the Signal, Not the Noise: Join the team recognized by TIME for cutting through diet culture clutter with real science.
• Be Your Own Best Case Study: Get full access to our sensors and coaching to understand your own body’s unique language.
• Autonomy over Face Time: Work from where you flow best (Remote; within CET ±2h) and manage your own rhythm.
• Close the Gender Data Gap: You will be putting metabolic health into the hands of women who have been ignored by the healthcare system for too long.
• Small Ego, Big Impact: Join a lean, empathetic team where your ideas get launched.

How to Apply

• Send your CV and:
  • 3 to 5 Examples of social content you created (with context on why it performed well).
  • A Brief Note: Tell us about a time you managed content production across different teams or markets.
  • The "Why": Why does women's metabolic health matter to you personally?

Category

Marketing