Senior Executive - Research & Insights

Core Duties & Responsibilities

External Customer Experience (CX) Support

• Support the ongoing External Customer Experience (CX) measurement across event organizers, exhibitors, visitors, along with the periodic Commercial, Retail and Residential Tenant Satisfaction Surveys across Client s real estate portfolio, as well as the Annual Staff Accommodation Survey
• Work within CRM systems to extract customer lists (e.g. Event Organizers, Exhibitor Services, etc.) and format them according to the survey requirements
• Work within survey systems (Qualtrics, Alchemer) to program and run surveys, including questionnaires, survey logic, embedded customer data aligned with customer lists and survey directories, manage survey distributions, etc.

Data Analytics and Reporting

• Support with quantitative analysis, including raw data cleansing, data tabulation, visualization and interpretation of survey data
• Support with qualitative data analysis, including open comment categorization on an ongoing basis, as well as for periodic survey reporting
• Leverage technology and AI tools to improve efficiency of existing data analysis processes, particularly qualitative data

Fieldwork Survey Coordination

• Support with coordinating the face-to-face survey fieldwork ,venues, including on-site supervision, researcher support and troubleshooting, etc.
• Support with ongoing quality control of responses received and perform field researcher training as required
• Support with daily target setting, analysis, and reporting of fieldwork performance

Event Statistics and Economic Impact Assessment

• Maintain updated event participation records aligned with systems and relevant stakeholders
• Desk research on published data by Event Organizers or in the press (e.g. Post Show Reports, Press Releases, Social Media posts, etc.)
• Support with Economic Impact Survey raw data cleansing and formatting for the Economic Impact Model

🎓 Formal Education

• Bachelor’s degree in Market Research or in the broader areas of Marketing, Economics or Statistics. A master’s degree or an MBA would be considered as an advantage

💼 Work Experience

• Minimum 3 years’ work experience in a similar role (e.g. as a market research or consumer insights analyst, customer experience specialist, research project manager, etc.) within a market research agency or consultancy
• Prior professional experience and exposure to quantitative and qualitative research methods and data analysis is a mandatory requirement
• Experience working for medium-to-large service organizations will be considered as an advantage

⭐ Skills & Knowledge

• Excellent command of written and verbal English language
• Experience with different survey data collection methods, including face-to-face, telephonic, and online
• Advanced Excel proficiency and experience with data organization, tabulation and graphical representation, skilled at working with complex formulas and statistical methods
• Experience with PowerPoint slide decks creation (e.g. market research reports or similar business reporting)
• Experience working with Qualtrics XM would be considered as an advantage