Social Media Director

👋 About OKX

At OKX, we believe crypto will reshape the future, empowering individual freedom. We're a leading crypto exchange and the creator of OKX Wallet, providing millions with access to crypto trading and decentralized apps (dApps). Hundreds of large institutions trust us for access to crypto markets. Our Proof of Reserves ensures safety and reliability. Globally, our offices are united by core principles: We Before Me, Do the Right Thing, and Get Things Done. These values create a friendly, rewarding, and diverse environment.

🚀 About the Role

As Social Media Director, you'll shape OKX's social and cultural presence with impactful concepts and engaging content. You'll lead the global social team, driving innovative executions and exploring new social opportunities for organic and paid content. You'll collaborate with social media managers to define our storytelling, bring daily posts to life, and partner with influencers to identify the next big thing.

🎯 What You'll Do

• Continuously explore new trends and technologies for innovative social content.
• Ideate, oversee, and execute social storytelling across X (Twitter), Facebook, Instagram, Snapchat, and TikTok.
• Collaborate with influencers to create video content and memes.
• Develop strategic frameworks and copy for brand and product campaigns, reflecting our unique brand voice and style.
• Partner with internal departments to define campaign objectives, align distribution, and complete tasks.
• Create standard operating procedures (SOPs) for effective cross-functional collaboration, conflict resolution, and improved go-to-market strategies (GTMs).

💪 What We're Looking For

• 8+ years of experience in social media and/or brand marketing.
• Proven experience creating content for X, Instagram, TikTok, and Discord.
• Passion for memes and understanding of current popular culture trends.
• A knack for creative taglines and social-first storytelling.
• Strategic thinking and an ownership mentality.
• Strong project management skills.
• A portfolio showcasing strategic, conceptual, and design skills.
• Proficiency in social design tools: Figma, Canva.
• Exceptional communication skills in English.
• Problem-solving abilities and adaptability to the ever-changing social media landscape.
• Prioritization skills and the ability to manage timely social projects and evergreen campaigns.

➕ Nice to Haves

• Understanding of cryptocurrency/blockchain terminology and trends.
• Experience working at a crypto exchange.
• Passion for blockchain technology and the crypto payments space.

🎁 Perks & Benefits

• Competitive total compensation package.
• Learning & Development (L&D) programs and education subsidies.
• Team-building programs and company events.
• More perks to be discussed!