Work From Home Employer Branding Analyst / Ref. 0886

Category: Marketing

Responsibilities

• Help to identify how our brand is currently positioned in the market and design a research-based brand strategy, analyzing customer knowledge, anticipating consumer trends, developing market analysis, and ensuring best marketing practices are followed to create successful brand strategies.
• Assist in developing and maintaining the brand messaging and brand visual elements.
• Develop and execute marketing campaigns aimed at communicating our brand message.
• Communicate our brand personality internally and align the company around foundational concepts, ensuring consistency with the tone of voice and brand messaging.
• Assist in the creative direction to meet the objectives of all publicity and public communications, influencing brand initiatives to increase brand awareness and consideration as well as build market position.
• Establish positioning, identify target audiences and consumer opportunities, and develop marketing plans with specific objectives to increase brand awareness in different channels and segments.
• Develop, execute and track collateral, and materials for internal and external purposes, developing and implementing brand marketing strategies, measuring and reporting on the success of brand marketing campaigns.

Requirements

• Proven work experience as an Employer Branding marketer, with a positive track record in designing and implementing successful digital marketing campaigns.
• Experience in managing a high-performance team, with excellent analytical and project management skills.
• Experience in B2B service marketing.
• Solid knowledge of online marketing tools and best practices.
• Creativity, strategic thinking, and trend savviness, with a deep understanding of how all current digital marketing channels work.
• Highly motivated, flexible, and service-oriented, with strong prioritization, time management, and organizational skills.
• Versatile, goal-oriented, driven, proactive, and experienced in networking and influencing decision-makers.
• Advanced English level.

Preferred Qualifications (Nice to Have)

• Native English is a plus.

Benefits

• 100% remote work (from anywhere).
• Excellent compensation in USD or your local currency if preferred.
• Hardware and software setup for you to work from home.
• Flexible hours: create your own schedule.
• Paid parental leaves, vacations, and national holidays.
• Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.

About the Company

• At BairesDev®, we've been leading the way in technology projects for over 15 years.
• We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.
• Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.