GMA Omnichannel Content Strategy (Remote)

Category: Marketing

Location: Remote (United States)

Salary: $170,000 - $269,000

About the Company:

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Responsibilities:

• Contribute to strategy development for Medical Omnichannel content to follow one standard.
• Ensure the TA-agnostic/above TA process for Medical Omnichannel content strategy and process is implemented in the Therapeutic Areas and countries where content is used.
• Lead Matrix teams for Communications strategy and content development.
• Ensure a seamless and best-in-class experience for all BI customers along their Customer Journey.
• Shape the way BI communicates with and addresses Healthcare Professionals & other stakeholders who are a target audience for medical content, including payors and others.
• Ensure medical communications content is integrated with other communications content customers are exposed to at their different touchpoints along their Customer Journey.
• Develop templates for brand-agnostic Medical Communications strategy and orchestrate across TAs ensuring consistency.
• Orchestrate the creation of consistent Medical Omnichannel content in a cross-functional matrix-team to ensure content is appropriate for diverse stakeholders (e.g., for a Cardiologist, Payor, and a Patient).
• Define the new standard for Medical Omnichannel content strategy development and content creation and ensure implementation by the Therapeutic Areas without formal authority.
• Review these strategies and ensure adherence with current best-practices, e.g., to speak consistently "with one voice across functions."
• Leverage insights to inform the overarching development of Medical Omnichannel communications content for all relevant channels.
• Work with TA-based Medical Communications Content Managers to implement the strategy and actively manage best practices into brand-specific Medical Omnichannel Communications content to ensure it is up to date and fits into the content the customer is exposed to along their journey.
• Oversee the development of content strategy frameworks across all channels at an above-brand-level.
• Ensure alignment of Medical Omnichannel Content with the approved overarching BI digital strategy and alignment with brand story and medical narrative.
• Ensure medical content is up to date and fits well into the overall communications strategy.
• Closely collaborate with the GTM Content Excellence team ensuring the latest standard is applied and synergies with Commercial Communications Content Management are leveraged where possible.
• Oversee agency engagement across TAs to leverage synergies & best practices.
• Measure effectiveness of content assets against defined transactional KPIs and adapt content continuously, define standards for expiry and regular updates of Medical Content.
• Provide continuous innovation and implementation of new communication trends and methods.
• Drive ownership and innovation of new technologies that are relevant for communications and best practices.
• Closely work with Data Excellence and TA Analytics, insights & Excellence on the development of Customer Journeys.
• Develop relevant insights on Boehringer's customers through generated data to develop a tailored HCP journey at an above-brand, /brand-agnostic level.
• Collect/collate and interpret customer insights across regions, markets, and customer groups to understand the evolving needs and expectations along the "Customer Journey."
• Ensure TA-based Medical Communications Content Managers regularly reach out to a network of local colleagues (MSLs e.g.) to gather feedback and insights.
• Bring other relevant internal interfaces into the process where relevant and facilitate cross-functional collaboration and best practice sharing.
• Plan and define engagement/customer journey planning.
• Closely cooperate with the Omnichannel Pillar within Global Medical Affairs to develop an integrated process of clinical trial data to publication to the assets to be used for external communications (branded and medical). This might involve the purchase of digital publications on a global level.
• Drive progression and optimization of digital content and channels to better tell the story, measure its effectiveness across channels and derive actions to improve performance.
• Work closely with the cross-functional team to make the Customer journey as seamless as possible.

Requirements:

• Minimum of Bachelor's degree required; Advanced science/clinical degree (PharmD, M.D., DNP, DO, Ph.D., Master’s), preferred. (Science background in combination with a digital/marketing/communication complement).
• Seven-plus (7+) years of experience in cross-functional work, ideally in the digital sector, medical or marketing communications for specialty care indications would be advantageous.
• Experience in customer experience management and/or digital medico-marketing, as well as OPU/Regional medico-marketing experience is a plus.
• Understanding of customer needs and ability to implement best practices for content development while being aware of a constantly changing environment.
• Strong project management skills.
• Natural leader, ability to motivate people and bring them on board to venture into the unknown.
• Emotional awareness to effectively lead cross-functional matrix teams of diverse backgrounds to success.
• Global mindset in strategic thinking and team-oriented attitude.
• Fluency in English; strong communication skills.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Compensation:

• This position offers a base salary typically between $170,000 and $269,000.
• The position may be eligible for a role-specific variable or performance-based bonus and/or other compensation elements.
• For an overview of our benefits please click here.